PPC Marketing & Keywords

Most people fail in PPC advertising not because they don’t have the strategy but because they lack true relevancy in what they’re trying to sell. Keyword relevancy can never be emphasized in PPC campaign as only then will it improve the results and ultimately make the campaign lucrative.

A common mistake most PPC advertisers make is using a lot of keywords for a single campaign, essentially ‘keyword stuffing’ their campaigns.

You might think that the more keywords you use the better but it would be futile to use a lot of keywords that are irrelevant to the campaign. This way, you’ll end up paying a lot per click than an individual who has few but relevant keywords. 20 is the best number of keywords to use for any PPC campaign.

You might be new to PPC advertisement and wondering what are these ads? They are the ones that appear on the top and bottom of a page once you perform a Google search and are known as sponsored advertisements. You might as well have come across Google ads on some websites.

On search engines like Yahoo and Google, you only get to pay once your ad is clicked on by the individual performing the search. It however can be confusing because you get to bid for the keywords you use.

Keyword bidding is deciding the amount you wish to pay per click, which will be determined by the relevance of the keywords. Majority of individuals bid highly per click hoping that their ad will appear on the first page once a search is performed. Granted, everyone would wish for their ad to show on this first page. Lets take an example of Earn Money as the keyword which say it costs currently $2.50. If you use applicable keywords in your campaign, you can bid anything between $.80 – $1. 

Before writing the ad, you ought to create a few keyword variations for example Earn money easily, Earn money now, Earn money online and Earn money from home. All these four examples have included the keyword money. You might as well include a broad match search, which Google recommends including the keywords placed in brackets and their quotes. The cost per click for these can be lower. A broach match search example is like [search for something].  With the variations, you can now start writing your ad.

Keep in mind that relevancy is your secret weapon while writing the ad because you’ll lower your cost per click at the same time get better rankings on the search engine pages. Every dream of an advertiser is to get top rankings in the search engine pages and that should also be your target. By following the advice given in this article, you might be able to achieve that target and get the profit that you’ve been after.