Creating A Killer PPC Ad

To start, you want to tailor your advertisement as closely as possible to what your audience is looking for and is likely to respond to.

Your keywords will obviously play an important part in how often your advertisement appears and what keywords trigger your ad.

You want to use as highly targeted keywords as possible, another thing that many new PPC marketers overlook. 

Rather than stuff in as many keywords as you can, hoping that if you cast a wide enough net you are bound to attract visitors, you want to minimize your keywords so that you are only integrating relevant phrases that will yield better results in terms of converting these visitors into buyers.  

Each PPC advertising consists of four important elements:

Ad Title

Ad Body

Display URL

Destiination URL

Ad Headline:

When it comes to writing your ads title (headline), you want to be careful to use a compelling, strong headline that will attract attention and motivate readers to click through to your website.

If you struggle with coming up with ideas for strong headlines, spend some time evaluating what your competitors are using and then craft your advertisement’s copy to be similar in nature (don’t copy!  Just use it for inspiration and to help you get started).  As you become more experienced with writing PPC advertisements, you will find it easier to develop strong headlines that really communicate with your target audience base.

For now, just structure your advertisement so that the title attracts attention and the body lures them in.  Be careful not to use confusing terms or misleading copy. Remember, you are paying for every click you receive so you want to really focus on generating traffic only from a very specific customer base.

Ad Body Text:

Your advertisements body text consists of two lines that can include up to 35 characters within each line. 

Your advertisement body is where you quickly describe what it is that you are offering.  With Google Adwords (and most other PPC marketplaces), you are limited by the space that is available, so it’s very important that you use these 35 characters in the best way possible.   

Focus on using ‘action based keywords’.  These are words that trigger an action in a reader and prompt them to click on the link.  

Tip: One thing to keep in mind is that you should always implement your primary keywords into both your advertisement’s title and body text.  

Display URL:

The display URL is the website address that your visitors are directed to once they click on your link.

While this address can appear to be different than the actual destination URL, I suggest using the true URL that your visitors will be directed to. Once again, use your keyword phrase within your URL whenever possible.

Destination URL:

This is the actual URL that your visitors are sent to when clicking on your link. 

When creating your advertisements, there are a few methods that you can use to attract more attention and exposure to your overall ads:

1: Ask Your Audience A Question

Example Ad:

Thinking About Going Bankrupt?
Dont’. Discover the proven strategies to
avoiding bankruptcy and restoring
your credit quickly and easily. 
www.Bankruptcy-Avoidance.com 

2: Offer A Solution To Their Problems

Example Ad:

Instant Cure For Recurring Acne
Find out how a single home remedy
will eliminate painful blackheads
and prevent future flare-ups. 
www.Acne-Solution-Now.com

3: Provide “Social Proof”

Example Ad:

Over 15,110 People Can’t Be Wrong
Our complete course to making a
living online has helped thousands.
It’s your turn. Click below.
www.WorkAtHomeProvenSystem.com

4: Showcase  Results

Example Ad:

Tanya Lost 79lbs In 7 Months
How much will you lose?  Follow
our simple fat-loss system to transform
your body faster and easier without starving. 
www.No-Starving-Fat-Loss.com

5: Offer An Alternative Solution (Cheaper, faster, etc)

Example Ad:

Still Paying A Fortune For Hosting?
Sign up for our free trial plan and save
over $240 yearly on your hosting while
still getting top service, around the clock. 
www.Lower-Cost-Hosting.com

6: Address Their Fears & Concerns

Example Ad:

Avoid Being Scammed Online
Download your free copy of our 
“Scam Report” that reveals the top
online scams, schemes and gimmicks.
www.Scam-Report-Download.com